Presenting: ZeroTwelve – Net-Zero Concrete, Real-World Performance

ZeroTwelve (http://www.ZeroTwelve.com) – Founder Lori Tunstall presenting, is redefining sustainability in construction with a truly net-zero concrete product that maintains performance, cost, and compatibility with existing processes.

The concrete industry is one of the largest contributors to global carbon emissions, primarily due to its reliance on cement. While many green solutions exist, they often come with compromises—higher costs, reduced performance, or the need for specialized infrastructure.

ZeroTwelve changes the game by integrating carbon-negative biochar into concrete, replacing a portion of cement and actively sequestering more carbon than is emitted. The result is a net-zero concrete that performs just like traditional material but drastically reduces environmental impact—no compromise necessary.

Our target market is construction companies and ready-mix concrete providers in the US who need low-carbon solutions and are willing to adopt a new product that doesn’t sacrifice performance or increase cost.
Our competition includes companies offering carbon-offsetting mixes, performance trade-off concrete blends, and infrastructure-intensive green cement alternatives.

Our competitive advantage is the ability to deliver net-zero emissions without increasing cost, sacrificing performance, or requiring any changes to current infrastructure or process.
The total market size in 2024 for concrete is $500B+ globally, with the sustainable concrete segment projected to grow to $40B by 2030.

Top 3 Challenges:
– Securing early-stage funding
– Building a pilot manufacturing process without capital
– Hiring the right technical and operations personnel

Our Pitch Boulder Ask: We’re seeking feedback on our go-to-market strategy, introductions to investors, and connections to potential concrete customers or an operations lead excited about scaling a climate tech solution.