Presenting: Luxe Coffee – Creating the Coffee Dream

Luxe Coffee (https://luxecoffee.coffee/) – Founder Faven Assefa presenting, is a premium coffee brand offering Ethiopian coffee inspired by the traditional Ethiopian Coffee Ceremony, delivering a rich, authentic experience from farm to cup.

Luxury coffee brands fail to offer consumers a fully immersive coffee experience that deeply connects them with coffee’s rich history and cultural significance. At Luxe Coffee we solve this by creating the coffee dream experience.

The ‘Coffee Dream Experience’ starts with grade 1, single-origin coffee beans, directly sourced from Ethiopia—the birthplace of coffee. The beans are then packaged in a sleek, airtight, UV-filtering black jar, with elegant gold accents, symbolizing the luxury and richness of Ethiopian heritage. To complete the experience, the jar is presented in eco-friendly, luxury gift wrap, making every aspect of the product feel special and refined.

Our target market is coffee enthusiasts in the US who need a luxurious coffee experience and are willing to pay for the quality. Our competition is Blue Bottle Coffee, Nespresso, and Lavazza. Our competitive advantage is my heritage, the quality of the coffee beans, and the dream experience we provide for our clients.

The total market size in 2023 was $223.8B and the total market revenue in 2030 is estimated to be $323.72B.

Top 3 challenges:

• Feedback
• Partnerships with prestigious establishments
• Brand exposure

Our Pitch Boulder ask: Feedback on the business model, the taste of the coffee, and an introduction to some prestigious establishments.