Presenting: ASANTe – Loyalty rewards that align with customer values

ASANTe (https://www.asan-te.com/) – Co-Founder & CEO Matei Fawzy presenting, is a Community-Centric Digital Ecosystem powered by a Customizable AI Loyalty Rewards Platform, designed to culturally disrupt the way people engage online through eCommerce and social media.

ASANTe addresses the issue of disengagement and missed opportunities for meaningful customer loyalty in eCommerce. Businesses struggle to retain customers and build lasting relationships due to generic loyalty programs that fail to resonate with Millennials and GenZs. ASANTe builds a customizable AI powered loyalty rewards platform, empowering businesses to create personalized, cause-driven campaigns that not only reward customers but also align with their values. The platform analyzes transaction data to provide actionable insights and intelligence that empowers merchants to adjust sales and marketing strategies and enhance customer engagement.

ASANTe focuses on the small/medium-size eCommerce and local shops in the US who need an innovative solution to retain customers, value-signal their target audience, and build an impactful community of customers around cause-driven campaigns that create emotional connections with the brand. Every business user will have access to basic analytics. ASANTe will also provide a SaaS solution to those interested AI driven tangible insights.

Our competition includes white-label loyalty solutions like LoyaltyLion, Smile.io, and GiveButter. Our competitive advantage relies on ASANTe’s unique model that enables businesses to reward returning customers, gain new customers that share common values cost effectively and build brand trust and emotional connection with customers.

No other competitor matches the flexibility ASANTe offers its clients when it comes to the benefits associated with the investment in their rewards campaigns. Additionally, because ASANTe AI will be trained on proprietary data, no competitor will be able to match the insights that our solution will provide.

The total loyalty rewards market size in 2024 is 11.4 billion and the total estimated market revenue in 2029 is $$25.4 billion. (https://www.marketsandmarkets.com/Market-Reports/loyalty-management-market-172873907.html)

Top 3 Challenges:

1. Lack of Capital: Like many startups, a large challenge is securing sufficient capital. While we’ve built a strong team of developers and cultivated excellent business relationships that will drive our growth, our focus is on accelerating our MVP’s launch and revenue generation. This is essential so that our team can fully dedicate themselves to Asante without needing part-time jobs to cover personal expenses. By securing funding, we can focus exclusively on product and business development to push Asante forward.
2. Building Relationships with E-Commerce Platforms: Another challenge is developing direct relationships with e-commerce platforms such as Shopify, Wix, WooCommerce, and Adobe, as well as point-of-sale systems like Square. While we are focusing on SEO optimization for the Shopify App Store, establishing partnerships with these platforms would accelerate our growth and integration into the e-commerce ecosystem.
3. Scaling Marketing Efforts: Once our MVP is launched, we face the challenge of scaling our marketing efforts to reach a broader audience of both businesses and consumers. We aim to make impact-driven shopping a trend, but to do this, we need strong partnerships and marketing resources to promote Asante at a grander scale.

Our Pitch Boulder ask:
We’re seeking feedback on fundraising strategy, strategic partnerships with e-commerce platforms, and scaling our marketing efforts to accelerate Asante’s growth and bring our MVP to market faster, with a focus on building investor relationships, integrating with platforms like Shopify and Square, and making impact-driven shopping a mainstream trend.