New Location for BSW: PEMPal – Pediatric Care Anywhere
PEMPal (http://www.pempal.co) — Founder Alana Arnold presenting — is a healthcare platform that helps community hospitals deliver consistent, high-quality pediatric care.
Many community hospitals are not fully equipped to handle pediatric cases, leading to inconsistent care, longer stays, unnecessary transfers, and added stress for providers. At the same time, documentation and coding gaps result in lost revenue and increased compliance risk. PEMPal solves this by standardizing pediatric care through real-time workflows, decision support, and documentation tools. Integrated directly into the EHR, the platform provides dosing guidance, order sets, and coding support while tracking improvements across clinical, operational, and financial outcomes. The result is safer, faster, and more consistent pediatric care—without requiring specialized pediatric staff.
Our target market is community hospitals, emergency departments, and urgent care centers in the U.S. who need better pediatric readiness and standardized care delivery and are willing to pay for improved outcomes, operational efficiency, and increased revenue capture.
Our competition is manual protocols, clinical reference tools, and EHR-native workflows. Our competitive advantage is real-time, EHR-integrated pediatric decision support combined with documentation and revenue optimization tools tailored for non-pediatric settings.
The total market size in 2024 is the U.S. healthcare IT and clinical decision support market, and the total market revenue in 2024 is $20B+.
Top 3 challenges:
- Gaining access to the right decision-makers within health systems
- Navigating long enterprise sales cycles (often 24+ months)
- Refining go-to-market strategy for faster adoption
Our PitchBoulder ask: We’re looking for feedback on how to make our value proposition a clear “no-brainer” for health systems, as well as warm introductions to decision-makers in ERs, urgent care networks, and non-pediatric hospitals.